Turn Your Gold Watch into Instant Cash Working or Not.

We pay top market rates for solid gold luxury watches. Professional valuation and cash in your bank within 24 hours. Safe, insured, and 100% transparent.

Gold Content is What Counts

Broken Watch. Missing Strap. Full Gold Value.

We value your watch on one thing only: how much pure gold it contains. A non-working Rolex case with a scratched crystal pays the same per-gram rate as a pristine running model. We buy the gold not the mechanism.

This is a crucial distinction that most buyers won’t tell you. Don’t let a broken movement cost you money. Whether your watch runs perfectly or hasn’t ticked in twenty years, the gold inside is worth exactly the same.

Broken or stopped movements full gold rate, no reduction
Scratched or damaged cases condition does not affect purity value
Missing straps, crowns, or crystals we buy the case and movement
Antique, vintage, and estate gold watches all welcome

Important — We Do NOT Buy

Gold-plated, gold-filled, or gold-tone watches. We only purchase solid gold Yellow Gold, White Gold, Rose Gold, and Platinum. If you’re unsure, we’ll test it for free.

All Solid Gold Accepted

Every Colour. Every Carat. Top Market Rate.

From 9ct Yellow Gold Rolexes to 18ct White Gold Cartiers to rare Rose Gold Patek Philippe pieces we buy all solid gold watches and pay the same competitive rate per gram regardless of colour or style.

9ct–24ct

All carats purchased

85–92%

Of gold spot price paid

$0

Upfront — free mailer

Yellow Gold— 9ct, 14ct, 18ct, 22ct, 24ct
White Gold— All carats, rhodium-plated or natural
Rose Gold— All carats, any brand or origin
Platinum— 850, 900, 950 fineness

Luxury Timepieces

Brands We Buy

We purchase solid gold watches from all major luxury houses. If your brand isn’t listed, contact us if it’s solid gold, we’ll buy it.

Rolex

All solid gold references

Cartier

Tank, Santos, Panthère & more

Patek Philippe

Calatrava, Nautilus & estate

Audemars Piguet

Royal Oak & all gold models

Omega

Seamaster, Constellation

Breitling

Solid gold case models

Tag Heuer

Solid gold references

Tissot

Gold case & vintage pieces

IWC

Portuguese & gold models

Longines

Vintage solid gold watches

Vacheron Constantin

All gold references

Jaeger-LeCoultre

Reverso & all gold models

Piaget

Ultra-thin solid gold pieces

A. Lange & Söhne

All gold models

+ Many More

If it’s solid gold, we buy it

Simple & Secure

The 6-Step Postal Process

From filling in the form to receiving your cash every step is designed to protect you and your watch throughout the entire journey.

01 Request Online

Fill in the form at the top of this page to order your free insured seller’s pack. No commitment just your details to get started.

02 Pack Your Watch

Fill in the form at the top of this page to order your free insured seller’s pack. No commitment just your details to get started.

03 Post Securely

Use the pre-paid, tracked Royal Mail label included in your pack. Drop it at any Post Office. Fully insured from the moment you seal it.

04 Keep Your Receipt

Ask for a proof of postage at the counter and keep it safe. This is your reference number for tracking and insurance purposes throughout transit.

05 Receive Your Offer

Our specialists weigh, test purity via XRF, and calculate your offer against the live London gold spot price. You receive a full written breakdown.

06 Get Paid in 24 Hours

Accept the offer and receive your payment within 24 hours via Bank Transfer or PayPal. Decline and we return your watch fully insured, free.

Scientific Precision

We Don't Guess. We Use Science.

Most gold buyers use acid testing or visual estimation. We use XRF X-ray fluorescence spectroscopy the same technology used by international gold refineries and government assay offices.

An XRF gun fires X-rays at your gold, reads the energy of the returning fluorescence, and instantly identifies the precise composition of every metal in the alloy. It’s non-destructive (no damage to your watch), instantaneous, and accurate to within 0.01% of true gold content.

The result: you receive a payout based on what your watch actually contains not a guess, not an estimate, not a “house rate.” Your offer is calculated against the London Bullion Market Association (LBMA) live spot price on the exact day we assess your watch.

XRF Purity Testing

X-ray fluorescence technology confirms exact gold content from 9ct to 24ct the same equipment used by refineries globally.

Calibrated Precision Scales

Every watch is weighed on certified, calibrated scales accurate to 0.01g — ensuring every gram of gold is accounted for in your offer.

LBMA Live Spot Price

Your payout is calculated against the London Bullion Market live price on the day of valuation the global benchmark for gold trading.

Our Commitment

Why Unique Jewelry?

Six reasons thousands of sellers choose us over local pawn shops and anonymous online buyers.

Highest Price Guarantee

We track LBMA gold prices daily and apply them directly to your offer. Got a written quote elsewhere? We’ll aim to beat it show us the offer.

XRF Scientific Testing

No guesswork. We use X-ray fluorescence technology to confirm your gold’s exact purity the same method used by global refineries. Accurate to 0.01%.

Working or Non-Working

A broken movement doesn’t reduce your gold value by a single penny. We pay on gold content alone not condition, not functionality, not aesthetics.

Fully Insured Transit

Your watch is insured at full declared value from door to door. Tracked at every stage. Total protection zero financial risk to you throughout.

Gemstone Assessment

Diamonds, sapphires, and rubies in watch bezels or dials are assessed separately. High-quality stones increase your offer; smaller ones are returned to you.

Zero-Obligation Returns

Decline our offer for any reason your watch returns to you fully insured, completely free. No pressure, no penalty, no questions asked.

Little Rock's Trusted Gold Buyer

Expert Guidance. Transparent Process. Honest Prices.

Unique Jewelry is a brick-and-mortar jewelry business based right here in Little Rock not a call centre or an anonymous online portal. Our staff are experienced gold and precious metal specialists who understand both the watch market and the gold bullion market.

When you sell through us, you deal with real people who will explain your valuation clearly, answer your questions honestly, and ensure you understand every figure before you decide. Prefer to come in person? Walk in to our store at 6000 W Markham St for an on-the-spot assessment and instant cash offer.

Real specialists — not automated valuations or chatbots
Full written valuation report included with every offer
In-person appointments available at our Little Rock store
Immediate cash offered for in-store visits no waiting

Act Before Rates Change

Gold Prices Are at Historic Highs!

Your gold watch is worth more today than it has been in over a decade. Every week you wait is money left on the table. Lock in today’s rate with a free, no-obligation valuation.

Everything You Need to Know

Still unsure? Call our team at 501-859-1282 and we’ll walk you through the process before you send anything no pressure, no obligation.

Do you buy gold watches that no longer work?

Yes — and this is one of the most important things to understand. We buy the gold content of your watch, not its mechanical function. A stopped or broken movement doesn’t reduce the amount of gold in the case by a single milligram. You receive the same per-gram rate regardless of whether your watch runs perfectly or hasn’t ticked in thirty years.

how is my gold watch valued?

We use a two-step scientific process. First, we weigh your watch on calibrated precision scales (accurate to 0.01g). Second, we test the gold purity using XRF (X-ray fluorescence) technology, which confirms the exact carat to 0.01% accuracy. We then apply the current LBMA live spot price for gold to calculate your payout. You receive a full written breakdown of every figure.

what is XRP testing and why does it matter?

XRF (X-ray fluorescence) is a non-destructive testing method that fires X-rays at your gold and reads the returning energy signature to identify the precise metal composition. It’s accurate to within 0.01% of true gold content — far more accurate than acid testing or visual estimation. It’s the same technology used by international gold refineries and government hallmarking offices. It means your payout is based on science, not guesswork.

do you buy gold-plated watches?

No. We only purchase solid gold watches Yellow Gold, White Gold, Rose Gold, and Platinum. Gold-plated, gold-filled, or gold-tone watches have a very thin surface layer and minimal precious metal content, so we are unable to make an offer on these. If you’re not sure whether your watch is solid gold or plated, we can test it for you and confirm with no charge and no obligation to sell.

what brands do you buy?

We buy solid gold watches from all major luxury brands Rolex, Cartier, Omega, Patek Philippe, Audemars Piguet, Breitling, Tag Heuer, Tissot, IWC, Longines, Vacheron Constantin, Piaget, and many more. We also buy solid gold pocket watches, antique gold watches, and estate pieces from lesser-known brands. If it’s solid gold, we’re interested call us if you’re unsure about your particular piece.

what happens to diamonds or gems in my watch?

Gemstones are assessed separately from the gold. High-quality diamonds, sapphires, rubies, or emeralds in bezels or dials are valued by our gemologist — if they have significant commercial value, this is added to your total offer. Smaller or lower-grade stones are carefully removed and returned to you with your full valuation report. Nothing is retained without your explicit consent.

is my watch insured while being posted?

Yes fully insured at declared value from the moment you seal the envelope and drop it at the Post Office. The pre-paid mailer we send you includes full transit insurance and tracking. You will also be given a proof of postage receipt at the counter, which serves as your reference for the insurance and tracking number. Keep this safe until payment is received.

what if i don't like the offer?

Decline for any reason no explanation needed. We will return your watch to you, fully insured and tracked, at our cost. No fee, no deduction, no pressure. You are under zero obligation at every stage of the process. Our goal is to make you a fair offer you’re genuinely happy to accept not to pressure you into a sale.

how quickly will i receive payment?

Once you accept the offer, payment is processed immediately and guaranteed to arrive within 24 hours via Bank Transfer or PayPal. For in-store visits at our Little Rock location, we offer immediate cash payment on the same day. There are no delays, no pending periods, and no hidden steps between acceptance and your money.