How We Value Your Gold

Unique Jewelry Gold and Silver Buyer has over 50 years of combined experience in precious metals. Our valuation team carefully assesses your gold jewelry, coins and other items to offer competitive prices based on purity and weight.

Expert Assessment

The 3-Stage Valuation Process

Every item is handled with care, assessed by senior experts and priced against the live daily gold rate, so you always receive our best offer.

Stage 1

Unpacking & Purity Testing

Your items are carefully unpacked, logged and labelled with your own customer reference number. We then clean, weigh and test your gold to confirm its purity.

Stage 2

Weighing & Pricing

Each item is weighed on certified scales, and its pure gold content is priced against the live gold rate on the day of assessment. Stones are valued separately.

Stage 3

Your Written Offer

We send you a written offer with the full breakdown. Accept and you're paid within 24 hours; decline and your items come back free and insured.

Transparency First

Every Calculation Is Shown To You In Writing.

You should understand exactly how your offer is reached. That's why every valuation comes with a full written breakdown: the exact weight, the purity confirmed, the daily gold rate applied and the final offer.

Nothing is hidden and there are no mystery deductions. The number we quote is the number we pay, guaranteed within 24 hours of your acceptance.

Precision Weighing

Certified scales accurate to 0.001g, so every fraction of a gram counts.

Expert Purity Testing

Professional testing confirms your gold's exact karat, with no estimates or guesswork.

Live Market Rates

Your offer uses the gold price on the actual day of assessment.

Written gold valuation reports on a desk beside a scale and a pen
Market Alert

Gold Prices Are Higher Than They've Been In Years. We Pay Top Prices.

Order Free Gold Selling Pack

Your Gold. Our Guarantee.

Whether you're selling jewelry, coins or scrap gold, we offer strong prices based on live market rates and genuine expert assessment.

24 Hr

We Guarantee To Pay You Cash!

It's simple, fast, safe and secure. Once you accept our offer, payment is guaranteed within 24 hours by your chosen method.

All Gold Colors Purchased

We buy white, yellow and rose gold and platinum jewelry: any style, any age, any origin.

Every Karat, 10K To 24K

From everyday 10K pieces to 22K and 24K gold, every karat is tested and paid at its true value.

Coins & Bullion

Sovereigns, Krugerrands, Maple Leafs, American Eagles, Britannias and gold bars.

Any Condition

Broken, tangled, scratched or missing stones: we pay for the gold, not its looks.

What You Need
To Know

Whether you're a first-time seller or an experienced collector, we have the answers and the expertise to back them up.

How long does a valuation take?
In store, most valuations take a few minutes. By mail, we value your items the day they arrive and send your offer the same day.
Is the valuation really free?
Yes. There's no charge for the valuation, and you're under no obligation to sell.
Do you test my gold with acid?
We use XRF testing wherever possible, which doesn't mark or damage your items.
Why does my offer differ from the gold price I see online?
Online prices are for pure 24K gold per troy ounce. Most jewelry is 10K–18K, so we price the pure gold it actually contains, and show you the math.
Can I watch my items being tested?
Yes. In store, everything is tested in front of you. For mail-in items, the process is recorded on video.
What if I don't accept the offer?
There's no obligation. We return your items free and fully insured.